Here are five easy steps to help you achieve your public relations goals:
- Set realistic, measurable goals. Put these goals in writing. For example, you might want to attract 50 parents to a PTA meeting or increase Reflections entries by 10%.
- Decide who you want to reach: PTA members, parents of all the students at the school, teachers, administrators, and/or community leaders. How will you reach them? Media, fliers, newsletters, community posters, email, and websites.
- Develop a timetable for contacting the media. Know media deadlines and reporters who might be interested. This is where your carefully crafted media list comes into the plan.
- Form a public relationtions committee and delegate responsibility.
- Use a formal evaluation tool for your public relations report.